The Art of Packaging (1938)

“Comparing the packaging of to-day with that of a few years ago, one finds a contrast comparable to, if not greater than, that which has taken place in almost every line of sales promotional endeavour. To-day we have an established consumer preference for packages that meet certain requirements, the knowledge of which can be definitely determined. Added to that are constantly increasing facilities in design, materials and methods. All of which makes the picture a particularly bright one for the manufacturer who will conscientiously appraise his package from the standpoint of its ability to help make his products more readily saleable, and act accordingly.” Chapters covering topics such as Types of packages, Factors of Package Design, Materials, and much more. Condition: very good in chipped and worn dust-wrapper.