Colour in Advertising (1934)

Artist(s): McKnight Kauffer et al
Author(s): Joseph Binder
Format: hardback
Edition: First Edition
Year published: 1934
Publisher: The Studio
Total Pages: Unpaginated
Illustrations: Beautifully illustrated


1 available

“Colour is the poster-painter’s chief means of creating effect. It is his vital factor, but for that reason it is necessary in the first place to understand clearly what the laws of colour are”. Illustrated throughout with magnificent coloured plates (24 tipped-in). Contains FA Mercer lithograph bookplate by Percy Smith 1882-1948 to front endpaper. Illustrators include Tom Purvis, Hanns Wagula, McKnight Kauffer, Eric Fraser, Lukats, Michel Bouchard, Hordynsky, Alexeleff and more. Condition: no dust-wrapper. Black boards a little scuffed. Ex-library copy from the Royal College of Art with minimal labels and markings.


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