Books

Fashion at the Time of Fascism

£39.95

ISBN: 9788862080514
Author(s): Mario Lupano & Alessandra Vaccari
Format: hardback
Year published: 2009
Publisher: Bologna
Total Pages: 400
Illustrations: with 700 illustrations
Height: 30 cm

Out of stock

“Fashion at the Time of Fascism“ is the first visual history of Italian fashion and modernism covering the years of Fascism. 

This book is an innovative tool, which clarifies fashion’s active role in shaping modern aesthetics, as well as its ambivalent status, between the spreading of international culture and the visions dictated by the Fascist regime. This volume explores and – for the first time – compares a wide variety of Italian sources, such as womens’ glossies, fashion, film and gossip magazines; photo archives, exhibition and commercial catalogues; books and magazines on tailoring and dressmaking, design and architecture; corporate and government journals. 

All materials are organised in a tight sequence of images and texts, charting rhythms, rituals and lifestyles of the typical “modern” Italian day through four basic concepts: Measurements, Model, Brand and Parade. Each iconographic section presents an array of texts, which highlight the key figures and moments in Italian fashion from the 1920s to the early 1940s, as well as modernism’s crucial themes, and the relation between glamour and the Regime’s highly choreographed life. 

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