Here’s to Your Health: Fifty Years of Health and Safety Advertising and Publicity

People, through the ages, have been bombarded with advice, direction or hard selling on ways to keep safe and sound – some of this underpinned by ‘science’, some just common sense, and some sheer quackery. Here’s to Your Health, with its focus on advertising, covers just a sample of such cajoling taking place in the first half of the 20th century – what to eat and drink, what to wear, what to use, how to behave – or not behave. It is a tale of fashionable fads, human suggestibility and social history.