The Technique of the Poster (1933)

Compilation of essays exploring the art and craft of poster design, discussing the theory and practice of form, colour, composition, and visual impact.  Illustrated throughout in black and white, with numerous tipped-in colour plates. Boards designed by A. Cecil Wade. Contents include chapters on: Materials,The Mixture of Colours, “From Sketch to Hoarding”, “Commercial Lettering”, “Poster Lettering,”, “The Message in the Poster,” American Posters”, “Continental Posters”, “McKnight Kauffer’s Posters”, and much more. Condition: very good in good only dust-wrapper.