Das Plakat (September 1919)

September 1919 issue of Das Plakat, one of the most important magazines of the early 20th century focusing on poster art and commercial graphic design. It helped shape and promote the Plakatstil (“Poster Style”) and Sachplakat (“Object Poster”) design movements. Profusely illustrated in black and white with numerous colour tipped-in plates and some colour fold-outs. Contents include:

Psychology and Advertising Art – Adolf Latzko

The Development of the Artistic Poster

Art and Advertising

Typography and Lettering in Poster Design

Illustration and Its Role in Advertising

The Cult of Advertising

Principles of Modern Poster Design

Advertising Psychology

Contemporary Poster Artists

Color Theory in Advertising

Composition and Visual Impact

The Future of Advertising Design

Short Notes and Commentaries

Reviews and Notices Related to Poster Art

Condition: chipping to bottom edge of dust-wrapper’s rear panel, otherwise fine.