Asymmetric Typography (Jan Tschichold) (1967)

First edition, translated from the German by Ruari McLean. Seminal work in the field of modernist graphic design and typography, first published in its English translation in 1967. This book builds upon the ideas Tschichold initially laid out in his influential Die Neue Typographie (1928) but takes a more measured and practical approach.

The book outlines principles of asymmetric typography, emphasizing intelligent text arrangement, visual beauty, and the effective use of printing technology. It discusses various techniques, such as offset and gravure printing, and details on type settings, grouping, colour usage, and paper selection. Illustrated with both colour and black-and-white examples, it serves as a practical guide for designers​.

Condition: Dust-wrapper a little worn and lightly dust-marked, otherwise very good.