Confessions of an Advertising Man (1964)

In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules. Condition: dust-wrapper worn and spotted with label residue to base of its spine. Previous owner’s signature to front endpaper. Front and rear endpapers shows sunning offset/ghosting from dust jacket flap text. Edges of text-block a little spotted.