Heal’s Posters: Advertising Modernism

Artist(s): Various
Author(s): Ruth Artmonsky
Format: paperback
Year published: 2020
Publisher: Artmonsky Arts
Publisher Location: London


1 available

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road – manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of ‘modernism’. Most furniture manufacturers advertised their wares in the press but Heal’s was a rare exception in the industry in its use of posters.

Heal’s posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.


There are no reviews yet.

Be the first to review “Heal’s Posters: Advertising Modernism”

You may also like…